The "best" part of this story? Ten years ago, a 48-inch Samsung at Best Buy was a simple 1080p LED that users loved for being "just the right size". Today, it's an AI-powered OLED hub that can act as a personal IMAX theater in your own home.

In 2026, that story has evolved into the era of the high-end OLED. If you walk into a Best Buy today, you aren't just looking for a "TV"—you’re looking for a specific series that defines your viewing experience: : The Samsung 48" Class S90F Series OLED Go to product viewer dialog for this item.

: The latest chapter is the Samsung 48" Class S90H OLED , priced at $1,599.99 at Best Buy . It introduces "Glare Free" technology, designed for those bright living rooms where reflections used to ruin the movie.