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: Use a consistent set of questions to guide your coding, such as "What is the primary message of this scene?". 3. Categorize into Descriptive Groups

The first step is to watch the footage multiple times to get a sense of the "whole" before breaking it into parts. Saroj_121mp4

Break the video into "units of analysis"—these could be specific scenes, sentences, or even non-verbal cues like body language. : Use a consistent set of questions to

: Assign descriptive labels to these units. For example, if the video shows a person working, you might code it as "professional activity" or "social interaction". Saroj_121mp4