: Gaming platforms like Roblox, Twitch, and Discord are treated as "active" media spaces where teens hang out rather than just watch content.

: This is the top preferred content type for short-form media, followed by educational "how-to" videos.

: Content is judged by how easily it can be reposted, remixed, or discussed with friends. For teens, "content acts as the new 'hello'".

: Narrative-driven storytelling, like off-the-field documentaries, is a major entry point for teens who may not watch full live games. Strategic Characteristics