The Laws Of Brand Storytelling: Win--and Keep--... May 2026

The authors organize their "laws" into six major categories that guide a brand through the entire storytelling lifecycle:

: The book argues that storytelling is not just about creativity but requires a functional "story engine" and consistent delivery to be effective. About the Authors The Laws of Brand Storytelling: Win--And Keep--...

: In the digital age, a brand is defined by what customers say it is, rather than what the company claims. The authors organize their "laws" into six major

: Focuses on defining the brand's identity. Key sub-laws include: The Purpose Law : Establishing the "why" behind your brand. Key sub-laws include: The Purpose Law : Establishing

is a marketing guidebook by Ekaterina Walter and Jessica Gioglio. Published on October 15, 2018, by McGraw-Hill , the book provides a structured framework for building emotional connections with consumers through narrative. Core Framework: The Six Laws