: While humor can increase engagement, aggressive satire or sarcasm can backfire, potentially making the communicator appear hostile and reducing overall trust.

: Humor occurs when the brain perceives two items coexisting in a way that lacks immediate logic, and the resolution of that discomfort triggers mirth.

Scientific investigation explores why humans laugh and the evolutionary or physiological purposes it serves.

Research into the intersection of science and humor generally follows two paths: the (the psychology and biology of humor) and the strategic use of humor to communicate scientific ideas (the "humor of science"). 1. The Science of Humor (Psychology and Biology)