Developing a strong USP is essential for differentiating your business. It should answer the customer’s question: "Why should I buy from you instead of anyone else?".
Use a combination of tools—including social media, direct mail, email, and networking—to stay in front of customers constantly. The Ultimate Marketing Plan: Target Your Audien...
Avoid marketing to "everyone." Kennedy advocates for finding a "hungry crowd" by narrowing your focus to a specific niche. Developing a strong USP is essential for differentiating