The E&M landscape is composed of several diverse segments that provide content for information, education, and amusement:
Industry executives have moved from relying on "instinct" to leveraging massive amounts of consumer data.
: The internet has become the primary distribution platform for almost all forms of cultural content.
: Rather than replacing traditional TV, the internet often acts as a "virtual watercooler," where viewers discuss programs on social media while watching them.
: Covers books, magazines, newspapers, and electronic publications.