: As of 2026, 8 in 10 adults over 50 stream video weekly. During primetime, internet-connected device usage among women 65+ has grown by over 50% in recent years. Social Media Preferences :

: A viral 2026 trend focusing on cozy, "farmhouse-chic" lifestyles, prioritizing comfort, neutral palettes, and high-quality home environments.

: Preferences are diverse and non-monolithic. Top broadcast interests include Sunday Night Football , talent shows like The Voice , and gender-balanced dramas. 🎬 Hollywood Representation & "The Ageless Test"

Mature women are no longer just passive viewers of linear TV; they are among the fastest-growing segments in digital media.

: There is a strong preference for "feminine tailoring" and "volume" (balloon sleeves, pleated trousers) over standard utilitarian clothing. 💡 Key Market Opportunities

: Platforms like Netflix have been more successful at reaching this group with hits like Grace and Frankie and Virgin River , which feature older women as central, autonomous leads. Emerging Content Trends (2025-2026)