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: Traditional studios are increasingly licensing content from independent creators (e.g., Beast Games on Prime Video) to tap into established, loyal audiences. Strategic Investment Priorities

: Major players are moving away from broad content libraries toward high-value, "eventized" content. This includes a resurgence in M&A activity, with deal values expected to exceed $80 billion in 2026 as companies seek scale and improved unit economics.

is increasing its acquisition of short-form, mobile-based content to drive ad revenue.

: Live sports remain the strongest "attention engine," driving fierce competition for broadcast and streaming rights as a primary differentiator for platforms.