As of 2026, iTunes Gift Cards have mostly been unified into the ecosystem. When you redeem one, the funds are added to your Apple Account balance , which can be used to purchase a wide variety of digital content, services, and even physical hardware in supported regions. Digital Content & Entertainment
: Buy ebooks and audiobooks directly through the Apple Books app. Apple Subscriptions
You can use your balance for almost any digital purchase within the Apple ecosystem:
Your gift card balance can cover monthly or annual fees for Apple's own service suite: