Programmatic Tv Buying — What Is

The shift from traditional to programmatic TV is often described as moving from to audience-first .

Content delivered via the internet to smart TVs or devices like Roku and Apple TV. This makes up roughly 75% of all CTV transactions today. what is programmatic tv buying

Automated buying applied to traditional broadcast and cable schedules using set-top box data to insert relevant ads into live feeds. The shift from traditional to programmatic TV is