While individual brand shops are great, the best way to see everything at once is to visit . It is the "Korean Sephora" and stocks the most current, trend-forward brands like Clio , Espoir , and Wakemake .
This is Korea’s most iconic export. Look for brands like HERA (the Black Cushion is a cult favorite for its seamless finish) or Laneige . They offer high SPF, buildable coverage, and a portable format perfect for touch-ups.
Bring your passport with you. Most major stores in tourist districts offer immediate tax refunds at the register if you spend over 30,000 KRW.
Known for their Ink Velvet line, these are essential for the popular "gradient lip" look, offering a soft-focus, matte finish that feels like weightless whipped cream. 3. Precision Eye Makeup
