: Over 95% of YouTube content consumed in India is now in regional languages.
Modern Indian lifestyle content is categorized by several core interest areas: Ashish Chanchlani why buy designer jeans
The most significant shift in lifestyle content is the move away from English as the default medium. : Over 95% of YouTube content consumed in
: Nearly 88% of Indian users trust local-language content more than English. Platforms like ShareChat and Moj have scaled rapidly by catering exclusively to non-metro audiences in 15+ Indian languages. why buy designer jeans