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: There is a high interest in stories that address real-life challenges—such as mental health, drugs, and loneliness—without being overly sensationalized. : There is a strong demand for "uplifting"
: Used by 90% of teens, it serves as the most important video platform for everything from tutorials to vlogs. : Used by 90% of teens, it serves
Teenagers spend the majority of their screen time on social platforms, often using them "almost constantly."
: 60% of teens want to see content focused on platonic relationships and deep friendships rather than pure romance or sex.
Teens are moving away from traditional "glossy" media in favor of diverse, relatable stories.